A palpable romance between craft and creature.

The prompt — If there were to be a brewery in the under gallies of the Old Waterworks building, found on Front Street in Harrisburg, how would you brand it and label its custom brews? I devised a brand space titled “The Mad Apothecary.” This space centers around the tale of our master brewer discovering the secret recipe book of the apothecary / mad scientist who once occupied that same space. The apothecary of old discovered that when mixing seemingly normal ingredients, flavorings, and herbs with the water found in the deep tanks of this unique building, odd things happen. Not only are the tastiest brews and elixirs concocted, but strange creatures are also summoned from the depths. Now that our master brewer is recreating recipes from this long lost book and making new recipes of his own, there is no telling what is in store for our tastebuds and our imagination.