Turning something old into something new.

 

After working at andculture for a decade, I had witnessed many of its seasons and was lucky enough to lead its rebranding efforts in 2019. The andculture brand needed some fresh perspective and a look and feel that better represented the passion and people that built and supported it. Hand-crafted brushstrokes and textures made by everyone in the organization on a company-wide Paint Day, along with doodles and fresh photography, gave this brand the look it needed to accompany our renewed mission and purpose.

 

MY RESPONSIBILITIES

Concepting, Design, Art Direction

Our company-wide Paint Day.

Final logo creative for the new andculture brand.

 
 
 
 
 
Previous
Previous

New Territory Campaign

Next
Next

Architecture Website