You asked for it.
Folks from all over the country have been asking Sheetz to come to their town and set up shop. The Sheetz fans in Columbus, Ohio had been extremely vocal in their love of Sheetz and all the conveniences and unique offerings the chain has to offer. My team and I were tasked with letting the people of Columbus know that the folks at Sheetz had heard them and that they could expect to see the signature red awnings popping up around town and soon be able to order all the Boom Boom sauce, get all the free air, and enjoy all the amazing things that turn Sheetz fans into Sheetz Freakz. This is how the “You Asked For It” campaign was born.

MY RESPONSIBILITIES
Campaign concepting, establishing campaign identity, photography concepts and shotlist creation, designing and art directing campaign elements






